Without distributors, getting certain products to consumers would be impossible. Distributors are the link between manufacturers and consumers. They link the manufacturer’s products to the consumer. Therefore, when a new product is introduced, distributors would be the ones to be contacted for purchase from the manufacturers and fie delivery to customers.
In recent times, however, e-commerce has made buying and selling of goods and services easy and convenient.
When a new product line is introduced, any consumer or retailer interested in purchasing the goods or services can visit the company’s online website on the distributors of the goods and the regions they distribute to. From there, you would know the grocery distributor closest to you and how to contact them for purchases.
Moreover, some company’s online presence has been extended to e-commerce, which means that the company’s products can be ordered directly from their online stores and would be delivered straight to the customer’s doorstep.
For companies who don’t have online stores, they sometimes outsource online commercial sites like e-Bay, amazon which mainly target retailers who buy goods in little quantities and final consumers to help sell their goods. The sites are accessible by anyone and are free for buyers, but sellers and manufacturers have to pay to be able to display their products for sale on the virtual site.
To also find grocery distributors for new products, you might have to subscribe to the company’s newsletter, magazine, or email list. When a new product line is launched, the manufacturers are usually eager to advertise the product and make its availability know to their target audiences.
One of the means of making the product known to the general public is by providing information about the product on the company’s newsletter, magazine, or to their email subscribers. In the information given, the name of the product distributors would be provided. If not provided, the regions where the products are distributed would be provided in their media outlets. Interested customers would then contact distributors in their regions to make purchases.
Manufacturers rely on distributors to handle the distribution of their products in both overseas and home countries. Getting a new product produced overseas might be a little difficult, but distribution centers are not limited by distance. If a new product line is launched and the manufacturing company is not in the interested buyer’s home country, prospective customers can contact local distributors. Local distributors in target locations usually hold buffer stocks so customers won’t be delayed by-product unavailability.
Local distributors would be easily accessible compared to distributors overseas this is because local distributors are close, they know the market, they provide fast delivery. They also provide product information using cultural or indigenous references and local languages.